Designing sharable content, content that can go close to viral, content that people care to tell their friends about is quite easy if you look to human truths.
What human truth do people want to share with other people?
More importantly, what human truth do people want to share with other people that says something about the sharer.
Is it the truth about weird things couples fight about (and more importantly how you still care about each other after it)?
Now it’s on you to design how your business or brand fits into those human truths.
Stay Positive & Don’t Just Be Human, Share Human Truths
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Garth Beyer is a Certified Cicerone®, Senior Content Specialist at Encompass Technologies, owner of Garth's Brew Bar and a Madison-based freelance writer.
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