There’s something in the brain that when you see an ad, read a story, witness a moving video about a product, you instantly feel cared for. Someone believes in a product enough to put marketing dollars behind it; to show they care.
Sure, some abuse marketing. There will always be those who see a problem and throw money at it, but that still hasn’t stopped us from recognizing that any marketing initiative is a manifestation of someone who cares.
We’re willing to go through the weeds to find a brand that can show they care more than others. After all, when you can’t compete on function or style (because everyone is doing it) what’s left to strive for?
Stay Positive & Find Those Heartstrings
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Garth Beyer is a Certified Cicerone®, Product Marketer, owner of Garth's Brew Bar and a Madison-based freelance writer.
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