The more substantial the product, the harder it is to give away because it means accepting a change of perception or worldview or lifestyle.
However, it’s that change, which people care most about.
Products that don’t make profit fail to do so, not quite because of the functionality, but because it wasn’t communicated to the consumer exactly how it would alter their life and why they would want it altered in that way.
Arguably, the best products are the ones that fill a need already there, but I think marketing practices deserve to be challenged more than that.
So, yes. Please. Go make something so incredibly remarkable and substantial and life-changing.
Stay Positive & We Need More Of It
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Garth Beyer is a Certified Cicerone®, Senior Content Specialist at Encompass Technologies, owner of Garth's Brew Bar and a Madison-based freelance writer.
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