When someone is in pain, they’ll do anything and everything for relief, and if you’re in the business of relief, the more you can charge.
Pain is a strong word, but then again, so is need, which is exactly what marketers place themselves in a position to fulfill.
It blows my mind how any podcaster can charge $1,100 a month for a podcast webinar series. It’s crazy how much some marketing conferences cost.
Likewise, it’s never exciting to hear the burger at the airport is $15 or the beer at a hotel bar is $9 a bottle. Yet, owners and businesspeople and marketers and podcasters alike can charge that much because they are in the proximity of pain.
The marketers who invest in the podcast webinar series are in desperate need to get to the top. The starving traveller, well, is starving.
Want to charge more for your product or service? Get closer to the pain, the need.
Or… or… go to the other end, the end of desire and passion and love. The end of connection and bragging and giving.
You have two options. Sell a mediocre burger for an outrageous amount because you’re close to the pain or sell a remarkable burger for a price that matches its value (sometimes even less because it’s a burger you want people to talk about, an experience you want them to partake in, and joy you want to share).
Fortunately for you the market for remarkable is wide-open, there are people there waiting to be blown away with an experience. The market for pain, however, is crowded. Good luck getting in there.
Stay Positive & Yes, Fulfill A Need, But Know Which Need You’re Fulfilling First
Photo credit
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