If you were asked to describe your marketing, what words would you use?
Attack, penetrate, interrupt, swindle, scare and ignite is a different strategy and has a different result than resonate, communicate, balance, attract, inspire, add value, and spread.
Does the marketing you’re doing align with the words you want it to?
Stay Positive & Better Yet, How Would Your Target Describe Your Marketing?
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Garth Beyer is a Certified Cicerone®, Product Marketer, owner of Garth's Brew Bar and a Madison-based freelance writer.
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