The best marketer finds ways to insert him or herself outside of the marketing team.
It’s more than just visiting the sales team.
It’s sitting in on a customer service call. It’s evaluating the intro email the client’s manager sends. It’s taking a look at how the invoice is designed before it’s sent. It’s evaluating the voicemail message. It’s weighing in on the customer training videos and exec presentations.
For a cafe it might be using the customer bathroom.
For a tech company it might be sitting in on every UX meeting.
For a manufacturing company it might be what’s on the walls of the facility or the lighting or the entrance door that the main workers go through.
To think marketing really is just one department…ha.
Stay Positive & Explore, Then Make Better
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