You have a great pitch, an epic deck presentation, a flawless long-haul game plan for a client and then they turn you down.
You could begin to downplay your work. Maybe it did suck. Maybe you were wrong. Maybe you didn’t think it all the way through.
More often than not, the client is merely afraid. Afraid to try jump on a new social platform. Afraid to change their ways. Afraid to make too many moves too fast.
The thing about a fearful client is you can’t rationalize with them. No matter how strong of an argument you make for your plan, no matter how many statistics you throw at them, no matter how many safety nets you show there are, they still won’t buy in.
No.
The only way to market to the fearful is to present them with something they fear even more.
When you expand a clients spectrum of possibility, what they once feared begins to look and feel less scary and more doable.
When you’re pitching creative ideas, two might make perfect sense to do, but always throw in a third that is so far out there, so big of an idea, so drastic of a change so the client knows not only your full potential, but the full spectrum of possibility from what they’re doing now to what really can be done.
The further you push the spectrum, the easier the client will go all in.
Stay Positive & Remember That Everything Is Relative To Who You’re Convincing
Photo credit
- Not Much To Say - November 14, 2024
- Good - November 13, 2024
- Get Them To Try It Twice - November 12, 2024
