Marketing What They Want Or Need

They may want your cereal, but they need to feel healthy and like they are doing right by their children.

They may want your beer, but they need the feeling of connection with a tight knit community.

They may want your training course, but they need to feel treated with respect at work.

Are you marketing to what they want or what they need?

Stay Positive & You Can Guess Which Marketing Works Best

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Garth Beyer is a Certified Cicerone®, Product Marketer, owner of Garth's Brew Bar and a Madison-based freelance writer.