Each customer has a story they are telling themselves.
One of the most common marketing failures is the incorrect communication of value or in other words how one’s service or product fits within the target’s story.
In the long run, it’s not worth trying to bring every flavor, color, style forward in hopes that you’ll get lucky and tell the right story. Better to listen to the customer until you know what their value is. Then share it.
Stay Positive & Listen Listen Listen
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Garth Beyer is a Certified Cicerone®, Senior Content Specialist at Encompass Technologies, owner of Garth's Brew Bar and a Madison-based freelance writer.
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