Mash Up

Seeking out something new and shiny can be expensive.

A far more productive (and cost-efficient) action is to mash what we already have.

A writer mashes different letters and words to craft a new story.

A baker mashes different yeasts and ingredients to bake a new pastry.

A marketer mashes different ideas to craft a new strategy.

You have more to work with at your disposal than you might think.

It just takes guts to lean in, dissect, break and mash up something new.

Stay Positive & Guts Worth Leaning Into

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Garth Beyer is a Certified Cicerone®, Product Marketer, owner of Garth's Brew Bar and a Madison-based freelance writer.