It’s beautiful when a brand has a clear goal.
Experiencing massive and swift growth is a great goal.
Staying tight and maybe just in one’s backyard is a great goal, too.
But every brand needs to choose and clearly communicate it.
Only then can the goal be a remarkable one – as in, one that gets remarked about by its employees and customers and the media and bloggers and so on.
Stay Positive & If You Have To Ask What It Is, Then It’s Not Clear Enough
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Garth Beyer is a Certified Cicerone®, Senior Content Specialist at Encompass Technologies, owner of Garth's Brew Bar and a Madison-based freelance writer.
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