Decision-making is difficult at first.
What color should you paint the wall? Does the logo need to be larger? Do you ask friends and family to give you money before you ask for investors? Do you pull the trigger now or wait until a better time?
Our lizard brain immediately seeks to put the weight on someone else’s shoulders.
So we ask others what they think. We ask them “if you were in my shoes, what would you do?”
The problem is that they are not in your shoes. And, once you ask enough people, you’ll likely be left with a split-decision that you still need to make.
Better to decide yourself. Decide early. Decide often.
Decision-making is difficult at first.
Stay Positive & Key Words: At First
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Garth Beyer is a Certified Cicerone®, Senior Content Specialist at Encompass Technologies, owner of Garth's Brew Bar and a Madison-based freelance writer.
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