It’s about what people keep of yours, right? They keep and hoard your books and are the first to buy one when it’s released. They keep their name tag they got at your event they attended. They keep the t-shirt with your logo you gave them. They keep remnants of you in their memory box or inspiration folder or Safari bookmark. Was any of this your goal?
I think it’s better to be talked about, to get someone to wear the t-shirt in hopes someone else asks about the logo, to encourage your tribe to share the books they buy with friends who can also benefit from them and to create an online space where like-minded followers can connect with each other.
Impact is about moving, about connecting, about shaking people into action, not about storing memories.
Stay Positive & What Are You Getting Your Audience To Do?
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