There’s an expression in the construction world of measure twice, cut once.
If you fail to double up on accuracy, you’re often cutting more wood, wasting time and resources.
Same goes for social metrics, KPIs and ROIs.
Usually in our haste to discover whether our hypothesis is correct, we miss a variable or read a measurement incorrectly.
Thinking “if something is wrong, someone else will catch it,” isn’t a valid reason for not measuring twice.
Stay Positive & Haste Makes Waste Too
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Garth Beyer is a Certified Cicerone®, Senior Content Specialist at Encompass Technologies, owner of Garth's Brew Bar and a Madison-based freelance writer.
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