Measuring input can be fairly simple.
You’ve got to put X amount of time in to do thing A and Y amount of time to do thing B. Naturally we gravitate to whatever is the shortest input. And this might work for putting a dent in to-do lists, but not always when you want to make a dent in change or impact or reward.
Measuring output can be much more difficult, but worth it.
A handwritten card (input) might take longer, but it has a far greater impact on the person (output) than if you were to send a mass email that you put two minutes into drafting.
One measurement isn’t always better to choose, but it’s worth knowing which measurement you’re really making decisions based on.
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Garth Beyer is a Certified Cicerone®, Product Marketer, owner of Garth's Brew Bar and a Madison-based freelance writer.
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