Netflix can measure how many episodes of a season you’ve watched. Say you watch three seasons of a show. Netflix certainly has permission to send you an email when season four is available, right? But they don’t.
Measuring and permission go hand in hand. You measure to discover what you’ve been given permission to do. It’s pointless to reach out to someone with an update on something you think they care about, but have no data, no measurements to prove it.
There’s a point when you don’t need to try something to see if it works. There’s a point when you’ve got enough measurements to try what’s permitted and proceed to try new tactics with that.
Test, measure, permission then test permission and measure. Repeat.
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