There’s a fine line between being remarkable and being over-generous.
Giving a customer a coupon for unlimited desserts for their life isn’t as remarkable as surprising each customer with a fresh, warm cookie out of the oven.
If I were to write you a note every day expressing my gratitude for you reading my blog, it would mean less and less as time waned on. Reminding you that I’m dancing with the same fears you are has a greater impact.
Bringing flowers home to your significant other each day usually stops being shareworthy after the first day.
Telling you which grade school a CEO went to is less powerful than telling you about what she did right when she became CEO.
The stories we tell about ourselves and our brands and our businesses must revolve around memorable moments.
Too much of a good thing really is a bad thing. However, that’s not to say you can’t have a variety of memorable moments. In fact, that’s what makes for the best stories.
Stay Positive & What Are Your Memorable Moments?
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