There’s a difference between a time stamped deadline… and a count down to it.
The same goes in the other direction: it’s far more valuable to have milestones leading up to the end result than it is to have a photo of the end result.
Both scenarios you must know what the end goal or deadline is, but that doesn’t drive progress as much as having it metered does.
One more reason for it to be metered? You can’t just move the finish line based on when you get tired because you’ve already established that those moments are milestones, not the finish line.
HT to the cocktail lounge that was marketing itself as an elegant, upscale, vibing place; and it was… until they handed me a menu that looked like it was designed (that’s even giving it more of a compliment than it deserves) like it was for a chinese restaurant. Someone moved what finished looks like rather than acknowledging they had another metered milestone before they got to a true finish.
Stay Positive & Keep Yourself On The Hook
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