At it’s finest (in the sense of the microscopic, the near undetectable, the heart of it) marketing sends signals.
An email sends a signal even if it goes unopened.
A hand written congratulations note may not be called for with a minor achievement, but it sends a signal to the recipient when they get it about where your heart is.
The flow of your website even before a word of copy is read sends a signal.
At it’s finest marketing is about sending a signal.
And the signal doesn’t always have to be positive? It can produce constructive tension. But even that is a signal.
The more signals, the more power marketing has.
And when signals are consistent – both in emotion and in cadence, that’s when marketing works.
Stay Positive & When It Works “Overnight”
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