Mind the gap, as in: pay attention to it, fill it, care for it.
In a world where it’s not worth competing on price or speed or size; what is it you’ll focus on?
Customer experience? Education? Flare? Connection? Philanthropy? Package design? Caring more?
There’s a lot of opportunity to differentiate yourself the more you think about it.
No need to race others to the bottom. Better to raise the bar.
Stay Positive & Mindful Of The Gap
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Garth Beyer is a Certified Cicerone®, Senior Content Specialist at Encompass Technologies, owner of Garth's Brew Bar and a Madison-based freelance writer.
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