I’ve noticed in the branding world that there are businesses which want more attention, but don’t address why.
They think more attention magically produces more profit without acknowledging that the purpose of publicity and PR and marketing isn’t to make more money; it’s to get to do more of what you love.
More attention can drive expansion. More attention can show a desire to have your business in an area that you’ve never considered. Attention can prove to the investors that it’s in their best interest to cough up more money so you can grow – but always with the intention of doing more of what you love.
If you consider the word buzz. Everyone wants to get buzz, but buzz equates with busyness, not blind investments from customers.
More attention is a good thing when you’re passionate about doing more of what you’re doing, but if you’re only quantifying attention to dollars then getting more attention might not be worth it.
Stay Positive & People See (If Not Completely Feel) Your Intentions
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