Awareness is the priority for many a brand, but there’s a problem with more awareness – there’s no guarantee of more conversions because of it.
What’s more is that many brands fall short of providing the experience that matters and fail to their promise when they have too many to keep it for.
You see it when brands grow too fast and crumble under the pressure of trying to serve every new person the same remarkable experience the first ones received. It’s simply not sustainable.
Better to focus on those who show than on getting more to show.
Stay Positive & Aware
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Garth Beyer is a Certified Cicerone®, Senior Content Specialist at Encompass Technologies, owner of Garth's Brew Bar and a Madison-based freelance writer.
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