Books sell just fine with hundreds of other books around them.
There’s four breweries within a mile from each other in a neighborhood near me. They sell beer just fine.
Competition creates a destination – not only for loyal fans but for the curious and those who want convenience of adventure.
It puts your perception at an advantage as well: if you’re a record that is with a thousand other records, it sends the signal that you’ve got what it takes to be considered with the thousand others.
More competition may just be your winning advantage.
Stay Positive & All In The Eyes Of The Beerholder
Garth Beyer is a Certified Cicerone®, Product Marketer, owner of Garth's Brew Bar and a Madison-based freelance writer.
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