Marketers are often quick to assess where to spend the advertising fund.
This platform versus that platform.
Native advertising or referral marketing.
Better, I believe, to take a step back and question where the advertising fund might be better spent in establishing deeper connections.
Where can you delight more?
How can you make your product more remarkable than your advertising?
Often times, the best way to spend an advertising budget is in making your product or service greater, so much so that it advertises itself.
Stay Positive & Remarkable Products Are Better Than Remarkable Ads About An Average Product
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Garth Beyer is a Certified Cicerone®, Senior Content Specialist at Encompass Technologies, owner of Garth's Brew Bar and a Madison-based freelance writer.
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