There are certainly some commodities we don’t want to mix and match.
Toilet paper for example. No one wants 24 rolls of all different brands, ply and designs.
Bulk commodities like that aside, there’s something special about mix and match offerings.
The special thing is a feeling; one of adventure, one of getting more value than the cost by getting multiple experiences, one of a guarantee there has to be at least one of the mix and match that one really enjoys.
If you’re not offering mix & match, it’s worth figuring out how.
You may not make as large of a profit margin, but you’ll more easily build loyalists among those who naturally gravitate toward mix & match opportunities (that’s a lot of people, btw).
Stay Positive & Mix First, Then Match
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Garth Beyer is a Certified Cicerone®, Senior Content Specialist at Encompass Technologies, owner of Garth's Brew Bar and a Madison-based freelance writer.
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