There’s a narrative that each of us is walking around with. The narrative about the shop we just passed up, why we haven’t responded to that one text yet and why we’re heading to the destination we’re heading to.
But within it, it’s multiple stories.
And once we realize the complexity that everyone is walking around with, it gets easier to connect. To appeal in various ways to the multiple stories. To listen more deeply and respond appropriately, more often.
To change culture, entice someone to make a specific decision or to spread an idea, we have to do more than hit the mark on one story. We have to keep swinging and swinging differently to hit on all the mini stories.
Stay Positive & Keep Swinging
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Garth Beyer is a Certified Cicerone®, Senior Content Specialist at Encompass Technologies, owner of Garth's Brew Bar and a Madison-based freelance writer.
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