You often review messages for spelling mistakes before you hit send, but an email without grammatical errors isn’t enough.
More than proofing copy, consider analyzing how the message will make the recipient feel and shift how you say something to get the emotional response you want.
What you’ll discover is that it’s difficult to miss a letter or comma when you’re writing from your heart, making an emotional connection, and writing to evoke a positive response. (And even if you do, it matters a lot less.)
Stay Positive & Rewrite On
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Garth Beyer is a Certified Cicerone®, Product Marketer, owner of Garth's Brew Bar and a Madison-based freelance writer.
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