To a degree, we all wear our hearts on our sleeves. We can’t help but show our emotions because they’re integral to connecting us to one another–an internal drive that’s out of our control.
But there’s more than our hearts out there. As marketers, we owe it to see and listen and responsibly respond to the other items people wear on their sleeves.
Take status for example. It doesn’t take much to see who is trying to increase their status (which again, is human, not a bad thing).
They’re the folks who might put a toe over the line. There is more for them to talk about and flaunt. They leave items out for people to see rather than tucking them away or tossing them.
Or consider the desire to escape.
The people who are hooked on story or are one of the few who make plans to go out on a Monday evening. They’re the happy hour organizers and those who make others feel calm.
There are visible signs that lead to greater insights than “this person loves coffee” or “this person makes a lot of money” or “this person has a heart of gold.”
Stay Positive & Eyes Wide Open
Photo credit
- What It Means To Actually Listen - February 11, 2025
- If You Have To Explain It - February 10, 2025
- If They Want To - February 9, 2025
