It’s not more of what you sell that will make the difference.
It’s more than what you sell. It’s the empathy and care and attention you put into it. It’s the kindness and patience and help you provide.
Consider the reviews that move us.
“Works as described” and five stars isn’t good enough for us to be convinced.
“Easy to use and the level of support is great. Louis got us set up with exactly what we needed and kindly answered every question we had” is what moves us.
Care enough to care more. It’s the key to creating loyalty. The key to word of mouth marketing. The key to business growth. The key to being proud about what you’re offering.
Stay Positive & Extra Product Is Simply Hiding
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Garth Beyer is a Certified Cicerone®, Senior Content Specialist at Encompass Technologies, owner of Garth's Brew Bar and a Madison-based freelance writer.
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