Your content consumption formulas and benchmarks are likely outdated.
Every day people are getting smarter.
Yes, broadly smarter, across a lot of different topics, but also deeply smarter around the ones they care most about (and, being blunt, even about some ones they don’t…).
Which means that an assumption can be made that people spend more time on pages, reading and connecting than five years ago, five months ago and five days ago.
If the average time spent on your blog page is 5 minutes (which is good), but it was also 5 minutes a year ago (which was good), that says something different about your content than you might otherwise be quick to conclude.
There’s a reason they call it a browser and that’s how they found you.
It does well to realize they’re primarily in the in the browsing mode, the consuming mode – and they want (no, they need) more than they did before.
Now is not the time to reduce your content plans (quantity or duration) – quite the opposite.
Stay Positive & They Also Call Them Consumers For A Reason
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