Attitudes certainly matter. That’s why many places tell you to leave the ego at the door. Attitudes can make a meeting enjoyable … or not.
Answers are pretty important to bring to the room, too. Most of the time, that’s why everyone has gathered – to either share an answer or discuss one.
The most important thing you can bring to the room, however, is a question.
Not 20 questions and not a question that has been answered in the project brief, but a meaningful question. A question that pushes on what’s possible, that factors in more empathy for the target, that challenges the status quo and that makes people feel.
It’s tough to come up with these kinds of questions. That’s why they’re most important.
Stay Positive & Prep For The Meeting Appropriately
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