Three words: Life time value
What is yours? What is the average $ you’ll make from a customer, and over time; one year, five years, 10 years, what does that add up to?
An employee (dare I say even the owner) may look at a customer and see that if the customer were to walk out without buying, they would be out $8.
But the reality is, if read correctly, if engaged with, if sold to, that customer would actually be worth $12,480 in ten years assuming they bought three of your products a week, and 100 of those customers would be worth $1,248,000 in ten years.
The stakes are high and the penalty for letting a customer go… well, nowadays that means your brand might be dead with ten years (more likely 10 months).
You’re in it for the long run, right? Your customers are.
Stay Positive & Careful Customer Service Isn’t A Choice; It’s A Necessity
Photo credit
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