Marketing isn’t like filling a car’s gas tank. You don’t pull to the side, regroup for two minutes, pay an acceptable amount and get back in the game to see the needle moved all the way to full.
Most marketing efforts are like pushing the car because the tank is empty. Paying a healthy amount to people for helping you push it to the gas station and by the time you’re there, you’ve only got a couple dollars to spend. The needle gets moved, but you need to get back out there – you can’t hang at the gas station all day. Repeat. Repeat. Repeat.
I don’t share this analogy to make a sweeping point. You know how marketing works.
The trouble comes when we have expectations of the needle getting moved further than the time and money we have allows.
And from my experience, sometimes, when time and money are short, it’s better to invest in your product; in your customer’s experience.
Stay Positive & They’re Not Hanging At The Gas Station Anyway
Photo credit
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