Crappy television series, crappy hyped up box office movies, crappy books, crappy food, crappy insurance plans, crappy businesses, crappy ordinances, crappy cars. There’s a lot of crap out in the world. How did it get there?
You can’t tell me you haven’t seen a movie that you wondered, “How the hell did this ever make it to the big screen? Who would buy this?” Let me tell you.
People know how to sell their crap. Producers, companies, publishers, they all buy crap from time to time. The thing is, they don’t know they are buying crap. What they think they are buying is a really great idea. And you know what, it’s not their fault. If someone has mad sales skills, mad storytelling skills, mad ethos-persuasion skills, then heck, they deserve to have their crap bought.
A well-known publisher in Madison just told me today she knows one author who has had a handful of books published, but never any of them really selling well. She said, “He will come into a meeting and say to the agents ‘Yea, that one didn’t do very well on the shelves, but here’s this other book idea.’ He would go onto pitching [selling] this new book and would end buying that one too.”
You can make it big in this world, but you have to know how to sell.
The same publisher also told me she had read hundreds of books that were exceptional, but the author just couldn’t sell them to the agents.
Only when everyone learns how to sell well, will the real content of any art be taken as serious as it deserves.
Stay Positive & This Is Why It Doesn’t Make Sense To Me When Someone Says Their Work Isn’t Good Enough, It Can Be If You Learn How To Sell It. Bittersweet Isn’t It?
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