It’s worth pushing your brand (personal or not) by considering how many other arms can extend from the core reason the brand exists.
Can a manufacturer become a magazine producer? Can a SEO guru put together a webinar and certification program? Can the brewery craft a line of fresh shirt designs?
The brands that make it through the clutter are the ones who stretch themselves, but with intention and relation to their soul purpose.
Stay Positive & What’s Your Next Extension?
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Garth Beyer is a Certified Cicerone®, Senior Content Specialist at Encompass Technologies, owner of Garth's Brew Bar and a Madison-based freelance writer.
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