Stories matter. We’ve got to tell them right, share them with heart and focus and have them resonate if we will ever make the change we seek to make.
We can view all the mediums to share that story as a hassle. It’s a lot of work to do it all well; to craft the same message for a poster as a tweet as a newsletter as a speech as a bumper sticker as a YouTube video as a letter as a business card as a website as a Story on Instagram…
The strategic marketer will select a couple of mediums that she can show up to consistently and where the message she wants to share will resonate most.
But the smartest marketer does, in fact, start all over the place.
In doing so, she effectively reshapes and rehearses her story. It morphs and strengthens and focuses and over time becomes one you can’t help but feel something when you hear.
Only then does it makes sense to zero in on a few manageable channels where the audience is and to lose the rest.
This is how the smart marketer’s journey works.
One other benefit to this path is that you can make assumptions that one medium is more effective than another, but until you show up at them both, you won’t really know.
Stay Positive & Practice Casting Wide First, Then You’ll Naturally Focus In
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