There’s a key difference between needs and problems.
A problem might be not having the software to balance your business’s budget. A problem might be getting product from point A to point B.
We need businesses that solve problems, but more importantly we desire businesses that fulfill our needs.
A need for communication, community, or connectedness. Needs are universal truths that we all desire (but acquire in different ways). A sense of belonging or something worth working for.
No solution to a problem is long-lasting unless it also fulfills a need.
Stay Positive & Break It Down: What Problems Are You Solving? What Needs?
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Garth Beyer is a Certified Cicerone®, Product Marketer, owner of Garth's Brew Bar and a Madison-based freelance writer.
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