Never Imagined

The big breweries of 10 years ago never imagined that they’d be putting as much fruit puree in their beers as they are now.

Scientists of yester never imagined that they’d discover a fifth tasting receptor on our tongue.

The publishers of old never imagined that they’d be competing against anyone with an internet connection.

Alas. The challenge isn’t to think of the unimaginable and act on it, per say, but merely be open to inching your way toward it.

Creating something unimaginable is done with the power of six words…

“How can we make this better?”

Notice that it’s not how can we make something different. Different is easy enough to do, but the sad part is that different doesn’t always stick. Better, on the other hand, better always lasts… that is… until better arrives again.

And again.

And again.

And again.

Until we look back and realize we’ve done something we never imagined we’d do all that time ago.

Stay Positive & Make Magic Happen

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Garth Beyer
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