New marketing demands big ideas: ideas that turn heads, that make people question, that get people talking.
New marketing requires the story to start right now, not after a package is opened.
New marketing forces the big idea to be embedded into the entire experience.
New marketing is about influencing the world around the marketer, not the other way around.
New marketing is about jumping in when everyone else takes a step back to what they know.
Stay Positive & New Marketing Exists… If You Want It To
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Garth Beyer is a Certified Cicerone®, Senior Content Specialist at Encompass Technologies, owner of Garth's Brew Bar and a Madison-based freelance writer.
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