You can be in the same market as other businesses, but you still need to differentiate yourself.
There are a lot of excuses not to: too busy, will wind up too far from the target market, tactics might go unnoticed.
Excuses, though, don’t lead to success. Let alone successful differentiation.
That’s why I’m writing this on my phone. That’s why some stores stay open and some closed on Christmas. That’s why you can look at your favorite business and say what makes them different.
Being different is never safe. And that risk is what will get you noticed.
Stay Positive & What Will They Say About You?
Garth E. Beyer
Garth Beyer is a Certified Cicerone®, Senior Content Specialist at Encompass Technologies, owner of Garth's Brew Bar and a Madison-based freelance writer.
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