It’s hard to listen to anything that follows the word “everyone” because it’s simply not true.
“But everyone loves that brand.”
“Everyone is saying it’s safe to go out.”
“Everyone knows the earth is round.”
We show our lack of empathy when we think it’s everyone. In fact, it’s even a little disrespectful to the some that really do fit what follows.
Some people is better than everyone, anyway.
Some is more personal. Some is seen. Some can be nimble and create the change they seek to make. Some can tip the scale.
There’s no such thing as an “everyone” concept.
There’s no need for everyone, either.
Stay Positive & Some Will Do
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Garth Beyer is a Certified Cicerone®, Senior Content Specialist at Encompass Technologies, owner of Garth's Brew Bar and a Madison-based freelance writer.
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