Coupons and discount codes are addicting. So much so that it only takes an owner one time of offering a discount for the consumer to expect it again in the future.
Free, however, feels much more like a gift, of recognition, of care–something we tend not to expect once, let alone a second or third time.
It’s worth considering what you’re actually giving away when you give a discount.
Stay Positive & There’s More Of An Impact Than Just Dollar Signs
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Garth Beyer is a Certified Cicerone®, Product Marketer, owner of Garth's Brew Bar and a Madison-based freelance writer.
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