What people enter with is on them. There’s not much you can do about that.
What people leave with, on the other hand, you have a lot of influence on.
Do they leave with a story? A feeling of having contributed to something bigger than themselves? Do they leave with a higher status? A beer they can share with others? A smile?
Just as important as knowing what you’re goal is that they leave with, does everyone on your team know, too?
What a great gut check to perform beyond a transaction.
Stay Positive & Own It
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Garth Beyer is a Certified Cicerone®, Product Marketer, owner of Garth's Brew Bar and a Madison-based freelance writer.
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