Normal Treatment Is Now Special Treatment?

Garth Beyer

I had the privilege to stay at a Four Seasons as part of a recent beverage conference.

The whole time I was treated like a human.

Friendly greetings. Basic offerings (“would you like a water?”). I had a couple of requests that they pleasantly accommodated.

I couldn’t help but think about how this is a more expensive, almost luxury, hotel to stay at.

Yet, nothing felt remarkable about it. No unique experiences. None of it felt special.

Or at least, it shouldn’t have felt special. It shouldn’t have felt like the luxury-ness of it was to feel treated like a human being; to feel like I was cared about; to feel like a person.

I have zero interest in staying at another Four Seasons.

We should be paying more for value beyond the basics…. and, to me, treating someone like a human is tablestake basics.

I’d be lying if I said I wasn’t worried what other industries are trying to upcharge for customers to be treated normal…like people.

Stay Positive & Humanity Should Not Be A Surprise & Delight/Luxury Experience

Garth Beyer
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