Not A Fan Of “X”

No, not the social platform X… It’s more of a “insert your software of choice” situation.

A marketing leader I know can’t stand one of their brand content management platforms.

Another project managing leader I know isn’t a fan of their project management tool.

Another person I know in product marketing can’t stand their in-app notification software.

Yet, when you start to evaluate competitive options, there’s elements of them that none of these leaders can stand either.

It’s not so much as a solve one problem and create two others, but it is very much a if it’s not one thing, it’s another.

It makes me wonder if we invested the time in leaning into a process rather than seeking out an alternative solution (which again, will create a different problem), perhaps…just perhaps we can become a fan.

Sure good design plays a role in winning us over, but when there will always be something wrong with a solution, becoming a fan is on us, not them.

Stay Positive & Best To Simply Lean In And Learn

Garth Beyer
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