It’s easy to make comparisons. Especially ones that can convince us not to leap or ones that make us feel worse. Even the ones that make us feel better aren’t quite right.
Marketers love comparing because it’s so inherent to the stories we try telling ourselves. To compare is our default setting of making sense of something; to evaluating it.
And so marketers will make up comparisons. They’ll leverage them. They’ll plant little comparison seeds.
There’s no stopping that kind of marketer. There’s only controlling the stories we tell ourselves.
Comparison may be a default setting, but it’s still a choice.
We can choose not to compare. To take something at face value. To leap.
Stay Positive & Compared To What?
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Garth Beyer is a Certified Cicerone®, Senior Content Specialist at Encompass Technologies, owner of Garth's Brew Bar and a Madison-based freelance writer.
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