One of the largest setbacks I’ve seen marketers face is they believe they are their own target market. They treat their audience the way they would want to be treated. But…
The social media sites you use might not be the ones where people want to follow you on.
What makes you laugh and share and give, may not make others do the same.
Marketers have to remove themselves from their target audience. After all, if you’re part of the audience, who will the rest of the followers see as the face behind the product or business? Who will they go after for advice?
Rest assured, you don’t have to be part of the audience to form a bond. In fact, relationships are often stronger between marketer and consumer than consumer and consumer.
Your audience needs a storyteller, not a story-relayer.
Stay Positive & Be The Marketer, Not The Marketed-To
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