Brand awareness, brand viability, brand loyalty… all comes down to who sees who.
Are you counting the times the target sees you?
Or are you counting the times you see your target; truly, sincerely, connectively see them?
Customers become loyalists when you do. They see you when you show that you’ve seen them, their desires, their dreams, their emotions. As a brand, you become viable when you don’t just scream “Look!” you whisper, “Here. I made this for you.”
Stay Positive & You’re Eyeballs Are The Ones That Matter Most, How Are You Measuring Them?
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Garth Beyer is a Certified Cicerone®, Senior Content Specialist at Encompass Technologies, owner of Garth's Brew Bar and a Madison-based freelance writer.
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