Nothing Works. Really, It Does.

No post lined up for today.

No great ideas today either. Good ones, but not great.

So instead of writing about a good idea. I’m choosing nothing. Because when people expect great and all you have is good, nothing is a better choice.

There’s overselling (1), underselling (2) and not selling at all (3).

Now rank them in their importance to you.

Stay Positive & Nothing Isn’t Always Just Safe, Sometimes It’s Smart

Garth E. Beyer

Garth Beyer is a Certified Cicerone®, Product Marketer, owner of Garth's Brew Bar and a Madison-based freelance writer.