Noticed Design

I’d like to argue that good design doesn’t get noticed or appreciated.

That kind of design is seamless, intuitive and accessible.

There’s sexy design; design with appeal and intent on creating a wow factor. Design that’s for tradeshows; design to be used by .000001 percent of the population; design created with the point of breaking a mold; design that is meant to be noticed.

But good design? Good design is meant to go unnoticed or unappreciated because it either 1. helps to communicate the story of a brand (which is about the brand, not about the design) or 2. helps someone achieve their desired action in the smoothest way possible.

No one walks through a door thinking the door design was really good. But damn, when you push a door that is pull-only, you get a feel for what bad design is.

Stay Positive & Sometimes Going Unnoticed Is The Point

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Garth Beyer
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